Top-3 COVID Strategic Change Management Principles
COVID has thrown a major curve ball into the 2020 year. The business landscape has fundamentally changed.
Many businesses will not survive — which is an absolute tragedy.
For those that do, adopting strategic change management principles is more important than ever.
Here’s three important principles that will help your business thrive during COVID.
1. INNOVATION
Many industries have been turned upside down. The assumptions, norms and values that once governed business sectors are now completely different.
New and exciting opportunities are there for those willing to explore.
To captialise on these, innovative ideas need to be “developed and owned” by people across the business, that is, employees, managers, executives and boards.
The principles of collective ownership and emotional engagement in the ideas are vital. However these principles need to be applied “at speed”. This means that the process is more complicated and requires additional effort.
2. INTERNAL ALIGNMENT
Within organisations the different groups, teams, business units and product lines are all adapting to the so-called “new normal”. This means that they are all changing in order to ensure relevance and survival. However, with many moving parts it’s very easy for them to act in ways that might be essential for their individual needs, but inadvertently disrupt other parts of the business.
A strategic approach to coordinating the whole business is important to ensure maximum value is created (and not destroyed) in the process. Organisations are much stronger when the functional and business units work together and not operate as independent systems.
3. COMMUNICATION
With things changing so rapidly, there is one important enabler that is often forgotten or under-utilised, but is absolutely essential: communication.
Effective communication is difficult at the best of times. But it’s oh so critical during times of crisis or significant change.
Internally, employees may be rotating in and out of the office, or working from home. Regular and consistent communication will help prevent them from making poor decisions or acting in ways that destroy value.
Externally, customers need to know what is different and how to engage.
High quality internal and external communication is the glue that will hold many elements of the business together and provide a constant in a world of change.
With innovative and creative idea generation, a focus on internal alignment and a pro-active communication approach, you’ll be well on the way to take advantage of the opportunities that the new COVID landscape has brought your way.
Request A Complimentary Discussion
Brief us regarding your requirements below and let’s connect
We would be delighted to speak with you. We understand that every organisation is different and that sometimes it’s difficult to know exactly what to do or where to start. Kindly fill out the form, or e-mail us telling us about your organisation and what you would like to discuss. We will then be in touch to arrange a suitable time for a confidential discussion.